Pengaruh Green Human Resource Management (GHRM) Terhadap Inovasi Produk Dan Proses pada Industri Kecil Menengah Kopi di Indonesia

The study aims at analyzing the direct and indirect effects of green human resources management, innovative work behaviour, knowledge inertia, innovation coffee small medium entreprises (SMEs) in Bali. This was conducted based on gaps previous studies, namely: First, limitations research that discusses process compared to product innovation. Second, lack studies can enrich implementation GHRM micro level. Third, identify factors forming a more comprehensive model Respondents were 284 Coffee SMEs Data collected by using quetionnaire. Path analysis is used Structural Equation Modeling (SEM) equation with help SmartPLS. results showed that: 1) Green management has possitive effect innovation, 2) behavior, 3) behavior positive 4) Innovative partially mediates relationship between 5) Knowledge inertia no significant moderating resource (GHRM) behavior.